Everything is going great, and there is a spike in your website’s traffic graph. But suddenly, you confront your worst fear as your website’s ranking starts going down.
The point of concern is the factors that bring your website’s ranking down. Diagnosis of the problem is necessary before treating it. Many possibilities have led to the fall of decreasing the traffic rate on your page.
In this post, you will find the list of reasons which may have played their part in reducing your popularity on search engines and bringing your popularity rating down.
Most Common Reasons of Website’s Ranking Down:
It is better to look for the solution rather than panic and lose heart. Following are the causative factors that can be dangerous for you in directing the flow of traffic away from your page.
Backlink services are the crucial factor and serve the role of roots for the growth of your web page. However, there are chances that you might have approached some website owners or influencers who are not authentic in the books of search engines.
Or there are chances that websites providing you backlink services have removed your link from their web pages. It will also lead to a reduction in traffic to your page.
Always check your traffic on the website using analytical tools. It will help you to mark your lost or broken links. Moreover, you will find authentic websites that provide you with backlink services.
Change in Algorithm of Search Engine
Almost every year, the search engines change their algorithms according to viewers’ needs. Hence there is the probability that your website doesn’t meet the criteria of new algorithms introduced by search engines.
To resolve this issue, you have to re-optimize your website according to the new algorithms of the search engine.
Something Wrong with the Content:
Search engines like google have prioritized quality over quantity. Therefore, if your content does not have quality or value in it, it is not worthy in the books of search engines.
You need to add something helpful or something fascinating in the eye of the viewer. Something that can engage and pull the audience’s attention. You need to follow the trends of writing eye-catching content with plenty of keywords and relevant links.
Competitors are Making Smart Moves:
Maybe, you are doing all the hard work, but there is no easy and quick solution that hard work will pay you back. With modern SEO, smart working has become the key to success. Utilising SEO strategies such as implementing keywords and backlinks can make your website appear more relevant but that’s not all it takes to rank. Maybe, your competition has improved his user interface, inserted keywords efficiently, or website speed to appeal to their audience.
All in A Nutshell:
Spotting the fall factor helps indicate that you have solved half of your trouble. Removing issues immediately such as spam can put you back in Google’s favour and search results. If you have done the job, then it is easier for you to secure your position again on the top position on SERPs.
If you are unable to resecure your position by spotting the trouble, immediately contact backlink services agencies, such as a backlink specialist operating in Scotland, Spicy pepper, to win your position back on search engines using different SEO strategies.