When shopping online
Since with the online option you are presented with a plethora of choices, it is easier to get lost and confused. There are several fake products as well that will do you no good other than being a pocket pinch. Even if you are buying from an approved and authentic online retailer, there is no guarantee for the quality of the entire inventory. Keep your eyes open to spot the fake from the real.
Observe the packaging carefully
If you carefully observe the packaging of the product you are going for, you can ascertain the quality to some degree of surety. Review the packaging by using the zoom-in or the magnifier tool when shopping online. More often than not, the fake items have a different sort of packaging from the authentic product. The color of a counterfeit product may seem brighter or lighter. Spot the goof-ups in the font and format of the product description to quickly spot a fake.
Look for discounts but be wary
Yes, it is logical to go for products at discount pricing. But that doesn’t necessarily mean it is the best idea. Discounts on most of the products make it seem suspicious since makeup and cosmetic products do not come cheap. Knock-offs are always priced low, so be careful about the “great deal.”
Always go for a trusted retailer
If you are unsure about your ability to spot a fake product, the best idea is to visit a retailer you trust implicitly. A trusted retailer will make sure that his/her inventory is stocked with all the authentic products that undergo industry standard quality assurance and control tests. Use the official brand outlets to purchase cosmetic products. The same goes for online sites as well.
No cosmetic product article is complete without a discussion on the price point. Look for the MRP or the maximum retailing price for a product before making a purchase. Look for discounts provided by the retailer.
Look for spelling errors to spot a fake
Fake brands alter the spelling of the original brand to make you purchase the product. Blackberry to blackcherry and Maybelline to minebelline are some of the famous examples of fake brands using alternate spellings to confuse the customers. Observe to make the right choice when it comes to cosmetic products.
Remember these tricks and tips to ensure you make the right choice regarding a cosmetic product you are looking for. Visit a popular multi-brand retailer with a large showroom and warehouse to purchase authentic and quality products, every time you are on the hunt for makeup.